Step 3
How to Build Immunity to Lies and Manipulation:
Mental Hygiene

The Illusion of Truth Effect:
Why We Start Believing Lies if We Hear Them Often
Imagine living in a city during a flu epidemic. You can’t simply lock yourself indoors and stop communicating with the world. You need to go to work, visit the store, and meet with people. What do you do? You likely develop hygiene rules: you wash your hands more often, wear a mask in crowded places, and try not to touch your face.
The situation with "mental viruses"—dogmas—is exactly the same. We live in a society that is literally crawling with them. They are transmitted through conversations with colleagues, social media posts, and family dinners. It is impossible to isolate yourself from them completely.
However, you can and should establish mental hygiene protocols. These are simple daily actions that create "immunity" and prevent the dogmas of others from infiltrating your consciousness and becoming your own. In this Step, we will master three of these critical rules.


